Loyalty SG

In a competitive environment, how to make customers come back?

The answer is: Implement a loyalty program!

Who has done that? PAssion Card, NTUC Plus!, Shell Escape.

Loyalty SG brings that capability to small businesses.

Click the Google Play icon to install the free demo edition on your Android smartphone or tablet today :

Where to use?

• • It works for any small business - A noodle stall, a wet market grocery seller, even an illegal hawker selling curry puff at an MRT station.

What is needed?

• • There is no need to register customers.

  • No need to distribute loyalty cards.

  • No need to buy expensive and complicated equipment.

  • Use your smartphone or tablet that supports USB-OTG.

  • Get a cheap contactless smartcard reader, ACR122T or ACR122U, from Alpha Wireless.

Usage:

• • When the customer hands you money, ask him/her for an EZ-Link card as well.

  • Tap the EZ-Link card on your reader.

  • See on your smartphone or tablet how many times the customer has come, and how much he/she has spent.

  • Decide if the customer should be rewarded this time.

How does CI Loyalty help?

• • Customers like rewards.

  • However, giving a ten-cent discount in each visit has negligible impact.

  • Instead, giving a one-dollar discount every ten visits creates a lasting impression. This is precisely how Loyalty SG helps. It tracks customer visits and spendings to allow you to know when to reward them.

It is flexible.

• • Loyalty SG does not dictate what to reward.

  • You are free to decide whether to give a one-dollar discount, a packet of dessert, or an orange to promote a healthy lifestyle.